The Journal of Impactful Communication (TJIC)

  By         Ishola Ayodele Introduction Coca-Cola, established in 1886, is one of the most recognizable brands in the world, symbolizing refreshment and global connectivity. Known for its iconic red-and-white logo and signature beverage, the company has built a vast and diverse consumer base across numerous regions. With operations spanning over 200 countries, Coca-Cola has established itself as a key player in the global market, consistently striving to resonate with local cultures while maintaining its international appeal.   However, in the summer of 2024, Coca-Cola's global standing faced a significant challenge. The company encountered intense backlash in the Middle East and Asia, fueled by its perceived association with Israel amid the ongoing conflict in Gaza. The brand’s efforts to address these tensions through a high-profile advertising campaign in Bangladesh inadvertently exacerbated the situation, highlighting the complexities of navigatin...

By Ishola Ayodele “A child is neither born a saint nor a criminal, he is born into what society makes him to be” Ishola Ayodele Recently the media has been abuzz with the news that the National Hajj Commission (NAHCO), responsible for overseeing and organizing the pilgrimage for Nigerian Muslims, faced scrutiny over the management of a substantial N90 billion subsidy meant for the Hajj. The scandal emerged when concerns were raised about the allocation and utilization of these funds. The accusations included mismanagement, favouritism, and a lack of transparency in how the money was distributed and utilized. This case highlighted systemic issues within NAHCO, where personal gain and financial incentives appeared to overshadow ethical considerations and institutional integrity.   The NAHCO corruption crisis exemplifies how deeply entrenched corruption can be with cultural norms and social practices playing a significant role in its perpetuation. This issue transcends mere governance...