The Journal of Impactful Communication (TJIC)

 By Ishola N. Ayodele In mid-October 2025, Nigeria buzzed with dangerous whispers. Social media and street conversations exploded with rumors of an attempted coup to oust President Bola Ahmed Tinubu. The air thickened with suspicion, especially after the abrupt cancellation of Independence Day celebrations officially tied to a presidential bilateral meeting and ongoing security operations. Then, on October 18, the Defence Headquarters (DHQ) delivered a firm, unequivocal denial. They labeled the reports "false and misleading," "malicious," and designed to sow tension. The arrests of 16 officers? Routine disciplinary matters for "indiscipline and breaches of service regulations," nothing more. The military reaffirmed absolute loyalty to the Constitution and the Tinubu administration, ending with the resolute declaration: "Democracy is forever." Fast-forward to January 27-29, 2026. Screaming headlines shattered the calm: "Military set to court-...

  By Ishola N. Ayodele Long before sunrise in Lagos (The Commercial nerve centre of Nigeria), sachet water manufacturing plants come alive. Generators hum, machines roar into motion, and production begins in earnest. This is not casual trading; it is organised manufacturing driven by schedules, regulations, labour coordination, and power supply. Survival here is engineered, not improvised. It was into this structured yet pressured environment that a notice arrived from a sachet water manufacturers’ association. Drafted by a lawyer and issued with formal authority , the message was intended to provide operational direction during a sensitive period . Instead, it created widespread confusion. The notice read:       The notice read: Important Notice to Sachet Water Manufacturers Kindly be reminded of our standing policy on the suspension of no sachet water sales every Thursday between 5:00am and 12:00 noon. In addition, due to the current situation within the (Redacte...

By Ishola N. Ayodele   In the digital age, where images can be conjured, enhanced, or manipulated with a few keystrokes, a single photograph has ignited a firestorm of debate in Nigeria and beyond. On January 4, 2026, the Nigerian Presidency shared a picture on X (formerly Twitter) depicting President Bola Tinubu in a private lunch meeting with Rwandan President Paul Kagame in Paris. The image showed the two leaders seated amicably, discussing global affairs and Africa's future. Yet, what should have been a routine diplomatic snapshot quickly spiraled into controversy due to a subtle but unmistakable detail: a "Grok" watermark embedded in the corner, hinting at AI involvement.                                                   ...

 By Ishola N. Ayodele As I navigate the closing days of 2025 , I see a digital landscape pulsing with unprecedented energy. Artificial intelligence has not merely entered public relations and communication; it has woven itself into its very fabric , reshaping how narratives are created, analysed, amplified, and consumed. According to the Global Alliance for Public Relations and Communication Management , a staggering 91% of organisations worldwide now permit the use of AI in communication practice. Yet a sobering reality that shadows this innovation: only 39.4% of these organisations have implemented any responsible framework for the use of AI . Adoption has raced ahead; governance has limped behind. This imbalance triggered an awakening across professional bodies especially among communication professionals who understand that trust is the currency of our craft . The central question became unavoidable: How do we embrace this powerful technology without eroding credibility, damag...