The Journal of Impactful Communication (TJIC)

 By Ishola N. Ayodele As I navigate the closing days of 2025 , I see a digital landscape pulsing with unprecedented energy. Artificial intelligence has not merely entered public relations and communication; it has woven itself into its very fabric , reshaping how narratives are created, analysed, amplified, and consumed. According to the Global Alliance for Public Relations and Communication Management , a staggering 91% of organisations worldwide now permit the use of AI in communication practice. Yet a sobering reality that shadows this innovation: only 39.4% of these organisations have implemented any responsible framework for the use of AI . Adoption has raced ahead; governance has limped behind. This imbalance triggered an awakening across professional bodies especially among communication professionals who understand that trust is the currency of our craft . The central question became unavoidable: How do we embrace this powerful technology without eroding credibility, damag...

By Ishola Ayodele   "What is the purpose of education? As educator Maria Bucan wisely expressed, “Our job as teachers is not to put greatness in a child, for the child is already born with his or her greatness, but to elucidate it.” This truth sits permanently on the throne of my heart. Education, to me, is not the mechanical loading of facts or the pursuit of grades; it is the gentle unveiling of the genius that already resides in every child. Yet, in a nation as culturally abundant as Nigeria, blessed with more than five hundred languages and a living heritage woven from countless stories and worldviews, I see the Federal Government’s newly announced English only policy as a troubling stride in the wrong direction. Announced by Minister Dr Tunji Alausa at a British Council conference, the policy seeks to solve failing English scores by forcing students into total immersion from their earliest years. But I am reminded of the Yoruba proverb, “Ọmọ tó bá sọ ilé nù, ó sọ àpò ìyà kò.”...

  By Ishola Ayodele In an era where perception is the currency and reputation is the central nervous system of organizational survival, Artificial Intelligence (AI) has become more than just a tool, it is a strategic oracle. Much like a skilled drummer in a Yoruba talking drum ensemble, AI decodes the rhythm of public sentiment and helps organizations respond in pitch-perfect resonance.   The words of Dr. Edward Bernays, the father of modern PR, still echo with relevance, “Public relations is the attempt by information, persuasion, and adjustment to engineer public support for an activity, cause, movement or institution.” Today, AI supercharges that engineering process by adding precision, speed, and predictive intelligence. This is how   1. Listening at Scale: AI-Powered Social Sentiment Analysis The first strategic advantage AI offers is machine-powered listening. Imagine standing in the middle of Lagos’ Oshodi market trying to capture one conversation, you would be dro...