The Journal of Impactful Communication (TJIC)

  By Ishola Ayodele                       A three-year-old girl from South Africa named Lethukhanya Mjaja was sent to buy a loaf of bread. She became fascinated with muddy water and started playing in it while still holding the loaf of bread. Completely lost in her imaginative world, she was unaware of her uncle, a commercial photographer, observing her. Unlike most, her talented uncle saw something unique in that moment. Instead of scolding her, he took photos, did a mock-up for billboard and delivery truck and posted everything online. The pictures went viral, becoming a sensation on South Africa's social media as the  hashtag #AlbanyBreadGirl is trending with Twitter . This caught the attention of Albany Bread, the bread company. The marketing team visited  Lethukhanya and give her some gift items and cash. This gesture also earned Albany bread some goodwill especially among netizens.  Outcomes ...

 By Ishola Ayodele The SAMOA Agreement, recently signed by Nigeria, has sparked intense debate in the public sphere. Named after Samoa, where it was signed, this agreement establishes a comprehensive legal framework between the European Union (EU) and more than half of the 79 members of the Organisation of African, Caribbean, and Pacific States (OACPS). It covers six main areas: democracy and human rights, sustainable economic growth, climate change, human and social development, peace and security, and migration and mobility. While designed to foster cooperation and development among its signatories, recent controversies have clouded its true intent, particularly in Nigeria.   After extensive review of media reports, expert analyses, and discussions, I present the arguments of both proponents and critics of the SAMOA Agreement, along with the major concerns fueling the controversies:   ARGUMENTS FOR THE SAMOA AGREEMENT *Economic and Developmental Benefits* ...

  By Ishola Ayodele                                                                                                                    In the dynamic world of business, effective communication is not merely about broadcasting messages; it's about connecting with your audience on a personal level. The recent intervention by Providus Bank in the aftermath of the Dosunmu Market fire incident exemplifies the power of meeting your audience where they are—a crucial strategy for attracting new customers and retaining existing ones.                             ...

 By Ishola Ayodele "In a world inundated with content, it is those who invest in thought leadership that emerge as the trusted advisors, forging stronger relationships and unlocking new avenues of business growth."  In today's rapidly evolving business landscape, where expertise is abundant and competition is fierce, standing out as an Organisation, brand or consultant demands more than just knowledge and experience. It requires a strategic approach to establish oneself as a trusted authority in the field. This is where the concept of "Thought Leadership Positioning" comes into play, serving as a powerful tool for Organisations, brands or consultants to differentiate themselves, build credibility, and drive success.   Defining Thought Leadership In their 2021 study titled "The Tensions of Defining and Developing Thought Leadership Within Knowledge-Intensive Firms," scholars William S. Harvey, Vince-Wayne Mitchell, Alessandra Almeida Jones, and Eric Kni...