The Journal of Impactful Communication (TJIC)

 By       Ishola Ayodele                                                             Introduction: In the dynamic field of public relations (PR), the contrast between strategic and impulsive reactions stands as a pivotal determinant of success or failure. This dichotomy underscores the inherent dangers of impulsive PR initiatives, especially those that blindly follow trends and risk offending cultural or religious beliefs unintentionally. Such actions can swiftly tarnish brand reputation, alienate audiences, and erode trust, as evidenced by numerous high-profile blunders in recent memory.   Conversely, Strategic PR approaches prioritize foresight, planning, and a nuanced understanding of audience sensitivities. By anticipating potential challenges and proactively addressing ...

 By Ishola Ayodele The recent escape of Nadeem Anjarwalla, one of the two Binance executives detained by the Office of the National Security Adviser (ONSA), has sparked widespread public outrage, with many viewing it as a national embarrassment. This incident adds to a series of previous crises that have tarnished Nigeria's reputation on the international stage. For instance, In 2017, when President Buhari returned from medical treatment abroad and resumed work from his residential quarters rather than the official presidential office, Garuba Shehu's statement about the office being infested with rats became a subject of ridicule, reflecting poorly on the nation's governance. Similarly, in 2014, a money laundering scandal involving a jet linked to the Nigerian government carrying nearly $10 million in cash into South Africa further damaged the country's reputation. The delayed response from the Nigerian government exacerbated the reputational damage of the country...

 by Ishola Ayodele In 2019, a Republican Congressman from California decided to filed a lawsuit against a parody X (formerly Twitter) account named “Devin Nunes' Cow.” The parody account had been critical of Nunes and his policies, using satire and humor to comment on political matters. The lawsuit drew significant attention and criticism, with many arguing it was an attempt to stifle free speech and silence dissenting voices. The “Devin Nunes' Cow” X account which has just less than 120 followers suddenly saw a surge in following surpassing 500,000. Congressman Devin Nunes escalated his own crisis and garner more sympathy and support for the X account.    This is why I often say that, “in the world of public relations, navigating crises is often akin to a delicate dance, especially when the parties involved are perceived as unequal adversaries.” The recent debacle surrounding the conflict between Chioma Egodi and Erisco Foods Limited which is continuation of product ...

 by Ishola Ayodele Background: In recent years, the Nigerian Police Force (NPF) has faced significant challenges in public perception, particularly among the youth demographic. This has been largely due to instances of alleged brutality, corruption, and a perceived lack of empathy towards citizens' concerns. However, a recent incident in Lagos State presents an opportunity for the NPF to positively impact public perception through strategic engagement with protesters.   Scenario: During a protest organized by the Nigeria Labour Congress (NLC) in Lagos State, demonstrators gathered to express grievances regarding the rising cost of living. Despite initial concerns about potential clashes, the NPF took a surprising approach by distributing water and snacks to protesters. This gesture of goodwill garnered attention and shifted the narrative surrounding police-citizen interactions.   Public Relations Gains: 1.      Humanizing the Police: By ...