The Journal of Impactful Communication (TJIC)

 by Ishola Ayodele In 2019, a Republican Congressman from California decided to filed a lawsuit against a parody X (formerly Twitter) account named “Devin Nunes' Cow.” The parody account had been critical of Nunes and his policies, using satire and humor to comment on political matters. The lawsuit drew significant attention and criticism, with many arguing it was an attempt to stifle free speech and silence dissenting voices. The “Devin Nunes' Cow” X account which has just less than 120 followers suddenly saw a surge in following surpassing 500,000. Congressman Devin Nunes escalated his own crisis and garner more sympathy and support for the X account.    This is why I often say that, “in the world of public relations, navigating crises is often akin to a delicate dance, especially when the parties involved are perceived as unequal adversaries.” The recent debacle surrounding the conflict between Chioma Egodi and Erisco Foods Limited which is continuation of product ...

 by Ishola Ayodele Background: In recent years, the Nigerian Police Force (NPF) has faced significant challenges in public perception, particularly among the youth demographic. This has been largely due to instances of alleged brutality, corruption, and a perceived lack of empathy towards citizens' concerns. However, a recent incident in Lagos State presents an opportunity for the NPF to positively impact public perception through strategic engagement with protesters.   Scenario: During a protest organized by the Nigeria Labour Congress (NLC) in Lagos State, demonstrators gathered to express grievances regarding the rising cost of living. Despite initial concerns about potential clashes, the NPF took a surprising approach by distributing water and snacks to protesters. This gesture of goodwill garnered attention and shifted the narrative surrounding police-citizen interactions.   Public Relations Gains: 1.      Humanizing the Police: By ...

  By Ishola, N. Ayodele   Ishola, Nasirudeen Ayodele In today's rapidly evolving global landscape, the role of education in shaping the future of nations has never been more crucial. As we celebrated the World Education Day yesterday February 7th, 2024, it's imperative to reflect on the significance of education not only in individual lives but also in the broader context of national development. Public relations (PR), with its power to shape perceptions and narratives, plays a pivotal role in positioning education as the driving force behind national progress. Let us explore this role further.   1.      Shifting Perceptions: Education as a Catalyst for Development Public perception plays a fundamental role in shaping policies, garnering support, and driving change. Public relations professionals can leverage their expertise to reshape the narrative around education, emphasizing its transformative potential for societies. By highlighting succ...

By Ishola, N. Ayodele A powerful Yoruba King was faced with a big challenge. None of the Queens were able to bear him a child and one of the queens that was able to conceive is having serious difficulty delivering her baby despite several attempts by some of the kingdom’s most potent herbalist. Running out of options the King summoned ‘Opo’ the famous ifa priest (who was believed to be the best ‘Ifa’ priest of his generation) to help him with his problem. Opo consulted the ifa oracle and prescribed the necessary sacrifice which the King promptly ordered his servant to carry out. As Opo was about to leave he gave the King a warning. “Your majesty, the first word you utter after the birth of this child shall be the name of the child” Opo said twice. “I have heard you” replied the King (Still worried about his queen screaming in pain in the labour room). Immediately Opo left, the King’s servants ran to congratulate the King that his wife has delivered a beautiful baby girl. The King looke...