The Journal of Impactful Communication (TJIC)

  By Ishola, N. Ayodele   Ishola, Nasirudeen Ayodele In today's rapidly evolving global landscape, the role of education in shaping the future of nations has never been more crucial. As we celebrated the World Education Day yesterday February 7th, 2024, it's imperative to reflect on the significance of education not only in individual lives but also in the broader context of national development. Public relations (PR), with its power to shape perceptions and narratives, plays a pivotal role in positioning education as the driving force behind national progress. Let us explore this role further.   1.      Shifting Perceptions: Education as a Catalyst for Development Public perception plays a fundamental role in shaping policies, garnering support, and driving change. Public relations professionals can leverage their expertise to reshape the narrative around education, emphasizing its transformative potential for societies. By highlighting succ...

By Ishola, N. Ayodele A powerful Yoruba King was faced with a big challenge. None of the Queens were able to bear him a child and one of the queens that was able to conceive is having serious difficulty delivering her baby despite several attempts by some of the kingdom’s most potent herbalist. Running out of options the King summoned ‘Opo’ the famous ifa priest (who was believed to be the best ‘Ifa’ priest of his generation) to help him with his problem. Opo consulted the ifa oracle and prescribed the necessary sacrifice which the King promptly ordered his servant to carry out. As Opo was about to leave he gave the King a warning. “Your majesty, the first word you utter after the birth of this child shall be the name of the child” Opo said twice. “I have heard you” replied the King (Still worried about his queen screaming in pain in the labour room). Immediately Opo left, the King’s servants ran to congratulate the King that his wife has delivered a beautiful baby girl. The King looke...

 By Ishola, Ayodele Overview of Event: In the early hours of January 2nd, 2024, Governor Babajide Sanwo-Olu of Lagos State took a decisive step in enforcing traffic regulations along the Lagos-Badagry Expressway. He ordered the arrest of motorcyclists violating traffic rules which led to the arrest of several motorcyclists, including a lance corporal, for riding in the wrong direction garnered mixed reactions from the public.   Public Reactions: Some citizens commended the governor for upholding the law and encouraged him to continue such actions while some other people vehemently expressed discontent particularly concerning the arrest of a lance corporal who allegedly drove against traffic, leading to a series of online viral verbal assault on the governor.    The Crisis: The purported group of people lambasting and ridiculing the Lagos State Governor were alleged portraying themselves as personnel of the Nigerian Army. In one of the viral videos, on...

By Ishola, N. Ayodele     “miscommunication or misinterpretations in critical situations can have profound and sometimes irreversible implications”                      The Yoruba proverb goes, "A i soro yanran lo pa elenpe akoko, to ni gba wuwo ju awo lo," which translates to "Lack of clarity in communication causes the death of Alenpe the first." The tale unfolds with Alenpe, the esteemed village chief known for his vast knowledge and experience, engaged in a heated argument with the elders of his community. The dispute revolved around the weight of the calabash compared to the ceramic plate.   Chief Alenpe staunchly asserted that the calabash was heavier, a notion considered absurd by everyone, even children who recognized the calabash as very light. In his unwavering confidence, Chief Alenpe went as far as wagering his life, proclaiming that his head should be cut off if the calabash was not heavier. Perceivi...