The Journal of Impactful Communication (TJIC)

 By Ishola, Ayodele Overview of Event: In the early hours of January 2nd, 2024, Governor Babajide Sanwo-Olu of Lagos State took a decisive step in enforcing traffic regulations along the Lagos-Badagry Expressway. He ordered the arrest of motorcyclists violating traffic rules which led to the arrest of several motorcyclists, including a lance corporal, for riding in the wrong direction garnered mixed reactions from the public.   Public Reactions: Some citizens commended the governor for upholding the law and encouraged him to continue such actions while some other people vehemently expressed discontent particularly concerning the arrest of a lance corporal who allegedly drove against traffic, leading to a series of online viral verbal assault on the governor.    The Crisis: The purported group of people lambasting and ridiculing the Lagos State Governor were alleged portraying themselves as personnel of the Nigerian Army. In one of the viral videos, on...

By Ishola, N. Ayodele     “miscommunication or misinterpretations in critical situations can have profound and sometimes irreversible implications”                      The Yoruba proverb goes, "A i soro yanran lo pa elenpe akoko, to ni gba wuwo ju awo lo," which translates to "Lack of clarity in communication causes the death of Alenpe the first." The tale unfolds with Alenpe, the esteemed village chief known for his vast knowledge and experience, engaged in a heated argument with the elders of his community. The dispute revolved around the weight of the calabash compared to the ceramic plate.   Chief Alenpe staunchly asserted that the calabash was heavier, a notion considered absurd by everyone, even children who recognized the calabash as very light. In his unwavering confidence, Chief Alenpe went as far as wagering his life, proclaiming that his head should be cut off if the calabash was not heavier. Perceivi...

 By Ishola, N. Ayodele   Aliko Dangote                  Abdul Samad Rabiu Introduction The intense rivalry between two Nigerian conglomerates, Dangote Industries Limited and BUA Group, has recently taken a contentious turn, with allegations, accusations, and counter-accusations flying back and forth. This 'do or die' business rivalry has not only stirred up tensions in the corporate world but also holds valuable lessons on the detrimental impact of such fierce competition on business growth and the nation's economy. In this article, I delved into the Dangote-BUA rivalry, drawing insights from renowned economists and business strategists, to shed light on why such cutthroat competition can be counterproductive.   The Escalation of the Dangote-BUA Rivalry The Dangote-BUA rivalry is a prime example of how competition can sometimes spiral out of control, leading to a host of adverse consequences. The conflict, which recen...