The Journal of Impactful Communication (TJIC)

  Ishola Ayodele (2023) A three-year old girl from South Africa named Lethukhanya Mjaja was sent to buy a loaf of bread. She got fascinated with muddy water that she started playing it while still holding the loaf of bread she was sent to buy. She was completely lost in her imaginative world in the muddy water that she became unaware of her uncle who is a commercial photographer.   Unlike most people the talented Uncle rather than shouting at her to leave the muddy water saw something unique about that moment. He took some photos of her and posted them online. The pictures went viral and became the talk of South Africa's social media space.   This picture caught the attention of the Bread company that produces the bread. They decided to use the picture on their billboards and delivery trucks. This increased the sales of the company massively, so they reciprocated by rewarding her in cash and kind. And also signed her as their brand ambassador.   From a childish caref...

 Ishola Ayodele (2023)   Overview In a groundbreaking ruling, Justice Timothy Keene of the Court of King's Bench in Saskatchewan has recognized the use of emojis as a valid means of forming a contractual agreement. The case, which involved a farmer's failure to deliver flax to a grain buyer, hinged on the interpretation of a thumbs-up emoji as acceptance of a contract. This landmark decision sets a precedent for the legal status of emojis in contract law and highlights the need for individuals to understand the implications of digital communication.   Background South West Terminal, a grain buyer, sent a text message to farmers seeking to purchase 86 tonnes of flax at a specified price. The buyer, Kent Mickleborough, engaged in subsequent phone conversations with Swift Current farmer Chris Achter and texted him a picture of a contract to deliver the flax. Achter responded with a thumbs-up emoji. However, when the delivery date arrived, Achter failed to fulfill the co...

  By Ishola Ayodele The best word to describe the state of Nigeria right now is ' Kupenga’ . ‘Kupenga’ is a word from the Shona language of Zimbabwe, which means "to be on the verge of breaking or falling apart. We are sitting on a keg of gun powder waiting to explode if critical issues are not strategically addressed as the wounds of ethnic and religious divisions brought about by the rhetoric, actions and inactions of politicians before, during and after the 2023 presidential election in Nigeria have left deep scars that continue to threaten the unity and progress of the country. It is essential to heal these wounds and rebuild trust among different communities to move the country forward. The incoming administration of Bola Ahmed Tinubu has a crucial role to play in this regard. In order to unite the country, gain the trust of the people, and foster cooperation, the administration must take the following quick decisive steps to address the key challenges facing the country ...

  By Ishola Ayodele In today's competitive marketplace, businesses must continuously strive to stand out and make a lasting impression on consumers especially given that customers experience is now the new gold mine in this digital age where the ability to generate electronic word of mouth can exponentially increase sales so much so that 89% of businesses compete primarily on the basis of customer experience because we have come to know that when served with a positive customer experience, 72% of consumers tend to share it with at least six other customers . Therefore, the studies that found that customer experience is a deciding factor when customers are making purchase decisions is on point.   Having said that, many organizations often find it difficult to compete favourably in the market place because they have not been able to move their product and service above the crowded options and alternatives in the market. The reason for this is because they have not been ab...