isholaayodele

   Ishola Ayodele In today's fast-paced, digitally connected world, a crisis can spread like wildfire, with the potential to do significant damage to a company's reputation and bottom line. And when a crisis hits, one of the first things that many companies do is issue an apology in an attempt to mitigate the damage and regain the trust of their stakeholders.                                                        Image by Allan Swart In November this year, a luxury Spanish label ‘Balenciaga’ released two campaigns on its website. The first campaign released on the 16 th of November was a photographs of child models holding the brand’s handbags that appeared to be a bear wearing BDSM-inspired accessories (BDSM   stand for Bondage ,  Domination ,  Sadism ,  Masochism : A sexual   a...

     w ritten by Ishola Ayodele (A Specialist in MESSAGE ENGINEERING) Country:  Nigeria Company:  Pepsi Co he Situation In the early 90s, there was a fierce competition between Pepsi and Coca-cola, each trying to undo the other by launching series of products. Consequently, the launching of new products began to make little or no impact on the market. Nigerian consumers rarely gravitated to buy any new product launch by these two companies. The ads were all looking the same to Nigerians and they could hardly distinguish which is which anymore. The challenge: Coca-cola’ Fanta was gaining upper hand and Pepsi had just invented this new product call ‘ Mirinda’  which they believe will help them compete with Fanta. The challenge was how to launch this new product in such a way that Nigerians won’t just ignore it as they have been doing to the soft-drinks launch around that time. How do they get Nigerians gravitating to this new Soft-drink? Objective: To garner ...