The Journal of Impactful Communication (TJIC)

By Ishola Ayodele Nigeria’s escalating food crisis is not just a statistic; it’s a national emergency. With food inflation reaching a staggering 40.66% in May 2024 (National Bureau of Statistics, 2024) and the United Nations predicting a continuation of this trend, the time for reactive, short-term interventions is over. Hunger is no longer an issue of charity or welfare; it’s a ticking time bomb that threatens national security.   Addressing complex issues like food insecurity demands collaboration among diverse stakeholders. Stakeholders are individuals, groups, or organizations that have a vested interest in, or are impacted by, the issue. In Nigeria’s food crisis, these stakeholders include small-scale farmers, corporations, government agencies, and NGOs. However, to fully understand their roles, it’s essential to differentiate between public and private stakeholders. Public stakeholders, such as government bodies and state institutions, represent the interests of society as a ...

By Ishola Ayodele Introduction In an era where information flows freely but trust remains scarce, the recent controversy surrounding Ajuri Ngelale's resignation from his role as Nigeria's presidential spokesperson presents a sobering lesson on the complex dynamics between official statements and public perception. What started as a personal decision due to family health reasons quickly spiraled into a maelstrom of speculation, driven by insider reports and media narratives that questioned the credibility of the official explanation. The Ngelale episode, though specific to Nigeria, reveals a global trend of growing public distrust in government communications a challenge that poses significant risks to both governance and societal cohesion.   The Ajuri Controversy Ajuri Ngelale, Special Adviser to the President on Media & Publicity and Official Spokesperson of the President of Nigeria, recently announced his decision to take an indefinite leave of absence, citing per...

  By Ishola Ayodele *Background* Political rhetoric plays a significant role in shaping public opinion, reinforcing political agendas, and mobilizing supporters. However, when left unchecked, reckless statements can cause harm to personal reputations, deepen divisions, and undermine the integrity of political discourse. This case study explores a recent incident involving Senator Adams Oshiomhole, a former governor of Edo State, and his controversial remarks about Mrs. Betsy Obaseki, the wife of the current governor of Edo, Godwin Obaseki.   *The Incident* On September 2, 2024 at a Peoples Democratic Party (PDP) campaign event, Mrs. Betsy Obaseki introduced the wife of PDP’s gubernatorial candidate, Ifeyinwa Ighodalo, and remarked that she was the only candidate's spouse present in the election. This statement was seen as a critique of candidates without visible family support.   In retaliation, Oshiomhole, during an interview, criticized Mrs. Obaseki, saying, "Here is a ...