The Journal of Impactful Communication (TJIC)

 By       Ishola Ayodele                                                             Introduction: In the dynamic field of public relations (PR), the contrast between strategic and impulsive reactions stands as a pivotal determinant of success or failure. This dichotomy underscores the inherent dangers of impulsive PR initiatives, especially those that blindly follow trends and risk offending cultural or religious beliefs unintentionally. Such actions can swiftly tarnish brand reputation, alienate audiences, and erode trust, as evidenced by numerous high-profile blunders in recent memory.   Conversely, Strategic PR approaches prioritize foresight, planning, and a nuanced understanding of audience sensitivities. By anticipating potential challenges and proactively addressing ...

 By Ishola Ayodele The recent escape of Nadeem Anjarwalla, one of the two Binance executives detained by the Office of the National Security Adviser (ONSA), has sparked widespread public outrage, with many viewing it as a national embarrassment. This incident adds to a series of previous crises that have tarnished Nigeria's reputation on the international stage. For instance, In 2017, when President Buhari returned from medical treatment abroad and resumed work from his residential quarters rather than the official presidential office, Garuba Shehu's statement about the office being infested with rats became a subject of ridicule, reflecting poorly on the nation's governance. Similarly, in 2014, a money laundering scandal involving a jet linked to the Nigerian government carrying nearly $10 million in cash into South Africa further damaged the country's reputation. The delayed response from the Nigerian government exacerbated the reputational damage of the country...