The Journal of Impactful Communication (TJIC)

 By Ishola, N. Ayodele   Aliko Dangote                  Abdul Samad Rabiu Introduction The intense rivalry between two Nigerian conglomerates, Dangote Industries Limited and BUA Group, has recently taken a contentious turn, with allegations, accusations, and counter-accusations flying back and forth. This 'do or die' business rivalry has not only stirred up tensions in the corporate world but also holds valuable lessons on the detrimental impact of such fierce competition on business growth and the nation's economy. In this article, I delved into the Dangote-BUA rivalry, drawing insights from renowned economists and business strategists, to shed light on why such cutthroat competition can be counterproductive.   The Escalation of the Dangote-BUA Rivalry The Dangote-BUA rivalry is a prime example of how competition can sometimes spiral out of control, leading to a host of adverse consequences. The conflict, which recen...

By Ishola, N. Ayodele Former Vice President Atiku Abubakar Introduction In the fast-paced world of politics and public life, criticism is almost inevitable, and public figures must navigate the treacherous waters of public opinion with grace and strategic communication. A recent case that highlights the importance of the Nigerian State house response to the world press conference of Alhaji Atiku Abubakar, the former Vice President of Nigeria and a presidential candidate in the 2023 election. This response serves as an important lesson in handling criticism especially from competitors or oppositions. In this article, I will like to argue that from a strategic communication point of view, attacking your critics, even when their mischief is apparent, is not the best response strategy. Instead, I will highlight a more effective approach to respond to such statements without getting entangled in a war of words. Bayo Ononuga (Special Adviser on Information & Strategy) The Pitfalls of A...