The Journal of Impactful Communication (TJIC)

By Ishola Ayodele Ishola Ayodele 'A Message Engineer' In today's fast-paced and digital-driven world, Public Relations (PR) professionals are tasked with not only crafting compelling narratives but also navigating a rapidly evolving technological landscape. The convergence of creativity and technology has transformed the way PR services are delivered, creating new opportunities for engagement, measurement, and innovation. By harnessing the synergy between these two forces, PR professionals can elevate their service delivery to new heights, connecting with audiences in meaningful and impactful ways.   The Nexus of Creativity and Technology At first glance, creativity and technology may seem like polar opposites, but they are becoming increasingly intertwined in the realm of PR. Creativity serves as the heart and soul of effective communication breathes life into narratives enabling PR professionals to tell stories that resonate with target audiences thereby propelling the in...

By Ishola Ayodele Ishola Ayodele 'Message Engineer' “It is not what you say but what people hear that matters in communication’                                                                                                  Ishola Ayodele Introduction In the realm of public relations and communication, accurately gauging public sentiment is a paramount task. A recent incident involving CMC Connect, a prominent PR agency in Nigeria, highlights the complexities and challenges that arise when attempting to capture public opinion or sentiment through surveys and reports. The fallout from CMC Connect's report underscores the intricate interplay between methodology, public perception, and the broader sociopolitical landscape. The Controversial Rep...

 By Ishola Ayodele Naira Marley and The NDLEA Chairman In the age of instantaneous information sharing, the significance of strategic thinking in virtual communication cannot be overstated. A recent incident involving the National Drug Law Enforcement Agency (NDLEA) and Nigerian Musician Naira Marley highlights the necessity for meticulous planning in public relations (PR) strategies. This case underscores the potential misinterpretations and negative implications of virtual communication, emphasizing the need for organizations to adopt effective PR strategies that circumvent miscommunication and prevent unintended consequences.   The sequence of events began with Naira Marley's visit to the NDLEA headquarters. The agency's spokesperson, in a well-intentioned move, shared images of the artist alongside the agency's chairman. The narrative provided highlighted Naira Marley's visit and his expressed willingness to contribute to the fight against drug abuse. The spokes...

  by Ishola Ayodele (2023) Ishola Ayodele (Message Engr) "If I was down to my last dollar, I'd spend it on public relations." Bill Gates  In an era of global interconnectedness and instant communication, the significance of public perception cannot be overstated. A nation's image on the international stage plays a pivotal role in attracting foreign investments, fostering diplomatic relationships, and building the confidence of its citizens. However, recent statement questioning the efficacy of Public Relations (PR) by a government ministerial nominee who is likely to supervise the Nigerian Institute of Public Relations (NIPR), an institute with the onus of guiding and regulating the practice of the public relations profession in Nigeria has ignited a debate about the role of PR in bolstering a country's image. It is imperative to address these concerns and emphasize the undeniable impact that a well-crafted PR strategy can have on enhancing national image, reputat...

Ishola Ayodele (2023)  1. Background: The medical device industry is highly competitive, and companies often seek innovative ways to differentiate themselves and attract customers. In this context, the MD of a prominent Medical device company recognized the potential of thought leadership to not only establish the company as an industry authority but also drive tangible business outcomes. 2. Objectives: The primary objectives of the thought leadership program were: a. Increase Company Visibility: Enhance the company's online and offline presence, ensuring it becomes a recognized and respected voice in the medical device sector. b. Boost Company Image: Position the MD as a trusted industry expert, enhancing the company's credibility and reputation. c. Increase Sales: Leverage thought leadership efforts to generate new leads, foster customer trust, and ultimately drive sales growth. 3. Strategy: The thought leadership program was built on a multifaceted strategy: i. Conte...