WHY APOLOGY IS NOT ALWAYS ENOUGH
Ishola Ayodele In today's fast-paced, digitally connected world, a crisis can spread like wildfire, with the potential to do significant damage to a company's reputation and bottom line. And when a crisis hits, one of the first things that many companies do is issue an apology in an attempt to mitigate the damage and regain the trust of their stakeholders. Image by Allan Swart In November this year, a luxury Spanish label ‘Balenciaga’ released two campaigns on its website. The first campaign released on the 16 th of November was a photographs of child models holding the brand’s handbags that appeared to be a bear wearing BDSM-inspired accessories (BDSM stand for Bondage , Domination , Sadism , Masochism : A sexual a...